This body of work focuses on the concept that sex sells through product placement.
Derick G captures sexual innuendo messages within his photographs, creatively taking your mind onto something else.
Inspired by sexual appealing imagery infused with the world's best known brands and cultural influences, cleverly creating a shock value to a target audience.
Using sexuality in advertising, specific feelings and opinions toward sex are ‘Bought Into’ or ‘SOLD’ along with the product. A marketing ploy that stirs up conversation, in both highly overt nudity or subtle displays of sexual acts. Working beyond the traditional constraints of rated or censored advertising, each piece uses the female figure to evoke a hardwired emotional response and open to interpretation of our own imagination